What is Effective Digital marketing structure plan? What should we cover in this?

Digital media has been rising fast and has now become indispensable for all businesses, irrespective of their field of operation. In 2018, adults were spending 5.9 hours online on an average, a report says. This goes to show that digital marketing is an excellent opportunity for marketers to put their brand across. Their default consumer profile is sure to be online, and on social media networks as well.

Having a digital marketing strategy is hence important. One of the ways of defining a social media marketing strategy is as a sequence of actions that help your enterprise achieve its business plan. This is carried out carefully over the channels selected for online marketing.

A few of the winning digital marketing strategies that inspire

1. Content marketing -:

Buffer is an exceedingly popular social media marketing tool. Buffer is known to do content marketing right, and its content marketing strategy is worth looking into.

Towards the start of their business, Buffer was heavily into guest posting. They wrote content for publishing on varied sites, and the venture was a success. It helped them access recognition and new customers.

Buffer claims that the strategy led them to find their initial 100,000 customers. Thereon, Buffer came up with quality content for their blogs as well.

Buffer maintains two blogs over their website. The Buffer Blog talks about updates and features of Buffer, marketing, and social media. Buffer also runs an Open Blog, which speaks about their work culture and evolution as an enterprise.

2. Social Media Marketing-:

A range of factors stands behind the indisputable success that Glossier, the millennium makeup brand has achieved. Social media, too, is one of these factors.

Right from the outset of Glossier, the brand has stayed focused on social media, more so on Instagram. Even before their product had been officially launched, they used to have over 13,000 followers on Instagram.

How did all this come to happen? One of the key USPs of Glossier is to know their audiences really well. When they come up with a social media post, it invariably finds the preference of their audience.

Glossier’s working philosophy is that today’s women seldom have over five minutes to wear their makeup before they leave for their workplace. The brand attempts to make the face attractive in those five minutes.

It is this personality that they intend to highlight in all posts that they create. All images that they create are never over-styled. Instead, they display people in real settings, such as from airport windows, with dogs, or their babies, etc.

Some brands dish out a fortune for paying social media influencers. But this sort of marketing strategy does not amuse Glossier.

Following a recent product launch, Glossier made 500 free gifts available for 500 of their superfans. This particular social media campaign was also a success.

3.Email Marketing -:

Buzzfeed seems to be hitting all the right spots in the terms of digital marketing. Email marketing also is one of their specialties.

One of the challenges brands encounter in the terms of email marketing is to get their customers to open up their emails, and read what’s therein. When a brand sends emails to people, it is pointless if the people don’t open their emails or unsubscribe from their list.

The key to Buzzfeed’s success in email marketing is extreme personalization. They send the kinds of emails to people that the people are actually on the lookout for. Hence, with email marketing, Buzzfeed keeps the people engaged.

Another challenge that they address is that they are able to deliver to their target audiences, even as they interact with the entire audience.

Buzzfeed segments its efforts towards email marketing. It is segregated right down to people’s specific interests. Their visitors have a choice at dozens of different types of newsletters that they can subscribe to. Moreover, Buzzfeed maintains a high degree of clarity over what people can look forward to in their content, and how are they going to receive the updates. At BuzzFeed, a user can also subscribe to different types of challenges which will only end up making them better.

Overall, Buzzfeed sends great quality content to the people that they are delighted to receive.